A Grand Old Brand

Branding the GOP:


The big O in “GOP” is a head. A human head. A rotating, human head. Only taking this into account, one would think the GOP is made up of young, multiracial females, a group I am sure the GOP would like to firmly win over and identify with to break with the idea that every republican looks like George W. Bush.

The GOP has unveiled a new website, dedicated to creating a space for young republicans online, giving them an outlet for discussion and donation. It is the creation of a brand, which is incredibly necessary for the party at this moment. With the branding success of Obama and thus, the Democratic party, the Republicans need a dynamic, interesting brand to bring those who are not Democrats together. Enter, a dynamic, social media-centric, crowdsource-using site.

The blogs on the are many and diverse, to bring in a multitude of opinions and ideas to the website and get people, any people reading and contributing. This is the crowdsourcing model—how many people can we bring together to create new ideas. However, some small details bother me. But so much is about the details, even in sites this big and far reaching—maybe especially in sites this large. The blog names are boring. What can I read from a blog called “political” ? And how is the “political” blog different from the “feeding the machine” blog? And what does that even mean? (and I cannot ignore that Michael Steele’s blog is called “what up.” yet, I don’t know what to say about this.)

I think it is great to have different subject platforms, but they need to be more creative, and more specific, and understood immediately or they will not be read. Praise: the share button has almost every outlet, and it is broken down into social networking, blogging platforms, email, bookmarking sites, and IM tools. I find this often lacking on stories or blog posts I want to share. This just makes it even easier to spread the word and message of a particular story. Such a small detail, and yet, I bet it will translate to so many more blog posts shared out in the vast world of the internet.

The learn button is fantastic: breaks down the viewpoints of the GOP on major issues, explains the history of the party and its major accomplishments, which are definite and respectable achievements. It breaks down the leadership and goes into the historical heroes who made the party what it is. I think this is great for the GOP. In the current moment, there are problems with the leadership and image, and being able to introduce people to a rich background and respectable past is important.

Overall, the site is well designed and modern. It is simple, but bold and inviting, eye catching. The GOP logo with the elephant in the O is nicely done. Toward the bottom of the page are some design elements that I would love to see carried throughout the site a little more. The traditional, old-style banners are made flashy and are well-designed. There is a richness to the historical images that are incorporated into the modern design, and it works well, and it pushes the image that the GOP needs to encourage. The Republican party does have a significant and respectable history. But the party needs to come into the 21st century. Blending the past into a possibility of the future is a great way to brand—I just hope the brand of the party can be sustained beyond the web site. It is necessary that this “old meets new, makes now” version of the party be development and integrated into all communication and all behavior of the party’s representatives. The party’s strength is its rich history, but the party needs to be modern and futuristic. There is a way to stay traditional while acknowledging and bending toward the modern needs of the American people. And a social media web site is a great way to begin.

~ by monifree on October 13, 2009.

4 Responses to “A Grand Old Brand”

  1. Ever wonder where Michael Steele gets his coaching?



  2. Michael Steele = Mr. Johnson


    Sorry, couldn’t resist 🙂 Credit to the Daily Show.

  3. Also found this. Apparently most of the “faces” are their interns.


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